The topic today is: Why is your dog training so expensive? So I recently got asked this question, and I have been waiting for someone to ask me this question personally. I’ve had some thoughts about why the price is what it is and an explanation for it. So, here are some reasons why dog training is so expensive.
Getting It Wrong
First is all the times that I’ve actually gotten it wrong. It’s actually beneficial to know what works and what doesn’t work at a particular part of the process. I always tell my clients that if they’ve ever trained with another dog trainer, remember all the things that they did with that dog trainer and try to learn from those because, at some point, those things could actually apply to their dog. And so, making mistakes is a really great way to figure out what you shouldn’t be doing. Sometimes what works at one time won’t necessarily work in another.
So I’ve been at this for 16 years now. I have made a ton of mistakes. And because of it, I have an awareness of what does work and what does not work.
Getting It Right
The second point is all the times that I’ve actually gotten it right. As you make mistakes and get things right, you begin to learn the difference between the two, which is a good thing. But it needs to be balanced out with obviously getting it wrong as well. As you get it right, and you continue to progress through your career as I have, you’ll see that more and more people and more dogs are having the kind of relationship they can actually be proud of.
What used to take me a long time to be able to do. Now, it might only take me a few minutes to explain to somebody because I actually have learned techniques that produce the types of results that people are looking for.
Here is the third one, market demand. When I hear the question, “Why is your training so expensive?” Look at the heart of what I do. I would love to give away everything for free. Obviously, people have bills to pay; I have a mortgage and things of that nature. But beyond that, there’s the market demand. At the moment, we’re booking clients two months from now for an evaluation of their dog. Now, I’ve actually tried to get the wait time to go down, but since I’m only one person, and I can only be in so many places at one time.
It’s tough for me to bring that price stable to increase the supply there is. So it’s challenging for me to increase the supply. The only thing that I’ve been able to do to bring down the time is to increase the price. And even right now, with the wait time being two months for an evaluation for a dog, I would like to wait times actually to be less. But the only way that I can see doing that is by increasing my price.
Now, I want to be fair for a moment and note that every time I’ve increased the price, demand has not slowed down, not even one bit. So market demand really drives a lot of what I do, but I would love to give as much for free as I possibly can.
See With Your Own Eyes
Another thing is I’m actually able to demonstrate and explain what you can do with your own dog. So I think that’s really useful. I may talk a big game about how a dog can get trained, but I can actually show you what I’m talking about. So that way you can see it with your own eyes. It’s great for people to see that. They realize that their dog is actually capable of all this. So that’s another reason why dog training is so expensive.
Advanced Training Demonstrations
I’m also able to demonstrate advanced training with my own dogs. People can watch videos of Gabby and Jericho and Alpha, and I even have some videos out there of Fritz. You can see what I’m able to do with those dogs.
Advanced training with my own dogs is another reason why the training is so expensive. I try to practice with those dogs every day. I’m trying to show people that the things that I actually say and coach them to do, I’m actually doing them myself. So I’m able to demonstrate those results.
Lastly, is actual results. When I go into a relationship with a client, I train the dog some, but I coach them. Those people, in turn, are getting results. One of the ways that I know they’re getting results is not just because I’m laying eyes on them, but other people are seeing and asking them, “How did you do that?” “How are you able to get your dog to behave?”
At some point, family members actually begin to comment that your dog is much different than they remember it. So actually having proven results maybe makes the training expensive. I never really want the training to be expensive. I love training dogs. I want to help as many people as I can, but it is useful to make more money. Because of that, I’m able to hire people, provide them opportunities, and they’re able to do the things that they want to do. So we’re all just trying to live the American dream, and it is alive and well.